What a powerful word. Think about how you react when you hear it. Most people don’t even listen to the words after impossible because the outcome is already determined.
Impossible sucks the life out of people.
Impossible sucks the life out of companies.
Impossible sucks the life out of situations.
Now read the following Adidas ad from ESPN magazine:
"Impossible is just a big word thrown around by small men who find it easier to live in the world they have been given then to explore the power they have to change it.
Impossible is not a fact. It is an opinion.
Impossible is not a declaration. It is a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing."
Some people shrink from impossible; others view it like this Adidas ad. The difference?
The attitude they have developed in their thoughts, through the choices they make every day.
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